The Problem
External appointment booking apps often fail to reflect a business's unique identity, creating a disconnect with customers at their first point of contact.
01
Generic Design & Messaging
External apps often use standardized templates and generic language and design for all businesses.
02
Branding Missmatch
Lack of integration between appoitment booking app and business's communication style.
03
Limited Customization
External apps offer minimal control over design, hindering their ability to express their brand and create a uniqe booking experiece.
The Causes
The Causes
Generic Design and Messaging
External apps often use standardized templates and generic language, lacking the personality and customization needed to truly represent a business.
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The Causes
Spread Memories
People use a myriad of ways to collect and store memories- Google Photos, Google Drive, Dropbox, smartphone albums, and physical formats like memory books. How can all of these be brought together in one place?
Collaboration
Creating a truly meaningful commemoration often requires the input of many people who were part of the deceased's life. There's no convenient platform that facilitates easy and effective collaboration.
Information Overload
Information Overload: The sheer volume of photos, videos, and documents associated with a loved one can be overwhelming. Organizing and making sense of this digital clutter requires significant time and effort, which can be a daunting task during a period of grief.
Emotional Overload
Emotional Overload: Dealing with the loss of a loved one is emotionally draining. The process of sorting through memories and confronting reminders of their absence can be intensely painful, making it difficult to find the emotional energy and resilience needed for this task.
02
Potential loss of customers due to poor first impression.
01
Missed opportunity to connect with costumers.
The Consequences
03
Reduced customer loyalty and engagment.
Customers may feel less connected to the business and less likely to book appointments or return for future services.
Inconsistent branding can dilute a business's identity and make it harder to stand out from the competition.
Businesses may miss out on opportunities to upsell services, gather customer feedback, or build relationships with clients.
The Consequences
To understand the best way to manage large amounts of data and ensure it remains accessible. This suggests you're dealing with a significant volume of information, perhaps photos, videos, audio recordings, or documents, and want to make sure it's organized and easily retrievable.
To understand the most effective way to involve the user in the design and content creation process. This implies you want to give users a high degree of control and ownership over their online space, allowing them to personalize it and express themselves.
Businesses may miss out on opportunities to upsell services, gather customer feedback, or build relationships with clients.
My goal was to understand the competitive landscape and identify gaps in existing solutions.
This research has been instrumental in shaping the app.
Market
Reaserch
User
Research
Shimi, 42
Lost his mother | 8 months of mourning
Background
Shimi lost his mother 8 months ago after a prolonged illness. He mainly commemorates her with his thoughts, which he says keep the person alive. It's important for him to remember everything well. His family wants to make a book or commemorate her in some way, but none of them have taken the initiative and made an active move.
Remembering: For Whom?
It's important for Shimi to remember, especially for his mother. He feels that as part of their connection, he has a commitment to her to remember her.
Accessing Memories
Every few weeks, at intimate times, like before sleep.
Using Platforms
They don't really exist. I go to read the chats on WhatsApp and occasionally look at the photo gallery on my phone.
Main Challenge
Proper and quality commemoration is a big project that requires a central figure to take it upon themselves.
Preferred app usage
The input work through the computer, and the output work through the phone.
additional ideas
Filtering through diverse filters: not only by time units or specific events. For example, you can also filter by the person's character traits.
"It needs to be kept simple, no need for more complexities"
Dana, 57
Aunt | 23 years of mourning
Background
Dana is a mother of a large family. Her aunt passed away many years ago and after her death, Dana adopted her aunt's daughters. She is responsible for the "family memory" and makes sure to send family photos from the past and present in groups. Memory is a big concern for her and it makes her feel good.
Remembering: For Whom?
Connection to roots, continuity, lineage, identity, and respect are important to Dana.
Accessing Memories
For every occasion, birthday, etc., she searches for relevant photos. She deals with photos quite a lot throughout the year.
Using Platforms
She uses an external hard drive to search for photos.
Main Challenge
Dana searches for photos on her computer that are relevant to events, such as photos together with specific people, at a certain age, etc., which takes hours.
Preferred app usage
She would prefer to do this on her phone, but currently can't for technical reasons.
additional ideas
She wants to tag people to see shared photos of them together.
"If it were easier to access, I would do it all the time. Like, even when we're just talking, you'll mention my dad and I'll want to show you what he looked like."
Tamar, 50
Father | 35 years of mourning
Background
Tamar lost her father when she was a very young child and doesn't have many memories of him. She was very close to her aunt Elia, who she recently lost after an illness. Tamar loves working with photos and used to create family albums and videos, and even enjoyed it. Lately, she hasn't been able to approach this task. Tamar is single and has no children.
Remembering: For Whom?
She doesn't preserve memories for future generations or for the deceased, but for herself and those around her.
Accessing Memories
She used to watch the videos and photos every month or two. In recent years she hasn't watched them.
Using Platforms
Albums that were quickly abandoned in Google Photos. She searches for photos manually in her phone's gallery and uses the Cluster app. In the past, she created physical albums and edited videos.
Main Challenge
Technological. She finds it difficult to download photos from all the different platforms and gather them together.
Preferred App Usage
Only via phone in her "free time." Due to an attention deficit, she can't sit down specifically for this task.
Additional Ides
No additional ideas.
"It's nice, this shared collective memory. Like building a puzzle together."
Yael, 44
Aunt | 1 year of mourning
Background
Yael lost her father when she was just a baby, so her only memories of him are through photos. She recently lost her aunt, to whom she was very close, after an illness. Yael has two children, and both she and they enjoy remembering and getting to know their grandfather through photos, something they didn't get to experience in reality.
Remembering: For Whom?
She preserves memories especially for herself, for her children to get to know the important people in her life, and also for those who are "watching us from above."
Accessing Memories
When questions arise from the children. Once or twice a year.
Using Platforms
Nothing digital, currently a memory book from many years ago and photos hanging at home.
Main Challenge
When it's a book, it's accessible and open to view. All technological means are not accessible to her.
Your ideal app experience
Technological. She finds it difficult to download photos from all the different platforms and gather them together.
Additional Ideas
No additional ideas.
"It's nice, this shared collective memory. Like building a puzzle together"
The Causes
Generic Design and Messaging
External apps often use standardized templates and generic language, lacking the personality and customization needed to truly represent a business.
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The Consequences
Generic Design and Messaging
External apps often use standardized templates and generic language, lacking the personality and customization needed to truly represent a business.
01
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02
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03
Market
Reaserch
Generic and Messaging
External apps often use standardized templates and generic language, lacking the personality and customization needed to truly represent a business.
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01
Organization
User control vs. AI assistance.
How to balance the two?
02
Varying Perspectives
How to handle content that might be disrespectful to some but not others?
03
Reminders
Helpful memory prompts or painful intrusions? Finding the right balance.
04
Difficult Content
Remembering everything vs. protecting from painful memories. How to navigate this?
Dilemmas
04
Approachable Tone
The texts, notifications and all messagaing within the app should have a youthful tone, using everyday ianguage and avoiding overly formal language.
02
Unconventional Design
The app breaks the mold of traditional bookin apps with a young, fresh and uniqe design.
01
Unique user experience
While it is standard appointment booking function, both the verbal and the design language, convey the charcter of the business and its people.
The
Conclusions
03
Good Vibes Only
App experience is an extension of your total salon experience, so from the moment you open it, you are already feeling good.
To understand the best way to manage large amounts of data and ensure it remains accessible. This suggests you're dealing with a significant volume of information, perhaps photos, videos, audio recordings, or documents, and want to make sure it's organized and easily retrievable.
To understand the most effective way to involve the user in the design and content creation process. This implies you want to give users a high degree of control and ownership over their online space, allowing them to personalize it and express themselves.
Businesses may miss out on opportunities to upsell services, gather customer feedback, or build relationships with clients.
Young and design-conscious audience who want to be part of the salon, both for its quality and for the status symbol it represents in society.
Target
Audience
The Solution
InHouse hair salon appointment booking app, with the essence of the business.
Introducing
Homepage
Throughout the app, and especially on the home page, strong emphasis should be placed on distinctive typography and layout. The goal is to immediately convey the message that this is not a standard appointment booking app.
The Features
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Choosing Your Artist
Choosing a stylist is a crucial step in the user journey. The app design shows respect for the service providers, treating them as artists.
Book an Appointment
The core function of the app - appointment booking - should be a unique and engaging experience, filled with color and interactive elements that respond to user interactions.
Fun Fact
The original inspiration for the app came from a set of pictograms I designed representing hairstyles from different decades.
Gallery View
The image gallery allows users to explore different hairstyles, read reviews, and get a better sense of the people who frequent the salon and share a similar status symbol.
Informative Pages
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BR Sonoma
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Style Guide
Typography & Colors
